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    1. is there other businesses who are selling the same products you sell
    2. is there other businesses who are sharing the same customer with you

then keep reading..

Despite the privacy of your competitors, now days, you all have open playgrounds; social media!
With the spread of the social media, things are getting more open every day. Lets defined your clients and your competitor’ clients as the “shared sample”. The shared sample are quite open to share their stories and experiences publicly. The volume of activity should be telling something. Their motions and satisfactions can be analyzed and measured in numbers. Their movements between you and your competitor are revealing campaigns and attractive offers and how successful it was. All of previous can be plotted on a timeline (what are changes overtime?) and automated as well
At holul, we been through a lot of successful use cases like this, and we are looking for more. Are you in?